Rocket Rumbles is a cereal brand and product design project. The project is purely concept work and a close study of package design, particularly with children’s cereal brands. This project had a few challenges and required several careful considerations, such as nutrition requirements for cereal, preparing the content on dieline for the packaging, and designing the box around the psychology behind food packaging. The cereal box needed to pop out from the shelf, communicate effectively, and provide something more than just a standard cereal box. The result is a visually striking cereal box design that is sure to attract consumers within the target audience.