Memphis, Tennessee local, Tony Martinez, needed a brand and a few advertisements to start his craft beer brewery. Tony’s brand needed to be Memphis midtown themed with a touch of victorian influence. The overall tone of the brand needed to be high-end, yet accessible, which resulted in a sophisticated and fun identity. Acting as the sole designer for this project, I produced a logo and mark for Tony’s Taproom, a label for beer bottles, and several ads featuring the tagline #togetheratTonys. The result was an effective branding campaign that gave Tony the tools to start his new business.